DESCRIPTION

Most business owners spend twenty years building a company and about twenty minutes thinking about how they'll ever leave it. Freedom for Founders is a Canadian M&A; advisory firm, built by founders for founders, that helps owners understand what their business is worth, how a buyer sees it, and what stands between them and a clean exit. We lead with the founder, not the deal.

About the role

This seat owns two connected things: the qualifying call, and the pipeline that feeds it.

The qualifying call is your primary job, the first real conversation with a business owner after they engage with us through outbound, referral, or our free Sellability Score. You also run the outbound engine behind those calls: building and refreshing target lists, launching campaigns off our documented playbooks and locked messaging, and keeping the CRM clean. It's a proven process with real infrastructure behind it, not something you invent on the fly.

What a call actually looks like

You open by asking about their business, never by pitching. A few minutes in, you ask the one direct question that tells you whether the timing is real. If it is, you introduce the Sellability Score as something valuable on its own, and you lock a date on the calendar before you hang up. If it isn't the right time, you send the Score, close cleanly, and don't push.

What you'll do

- Run qualifying calls with business owners and book them onto advisory calls with our senior team
- Get the Sellability Score completed with real revenue and profit figures before the call ends
- Build and refresh outbound target lists,



then launch and monitor email and LinkedIn campaigns off our playbooks
- Work the daily follow-up list and run stage-based sequences for founders who've gone quiet
- Keep the CRM current: every touchpoint logged, every opportunity with a next task and due date
- Send same-day confirmations, day-of reminders, and pre-call packages for every booked meeting

Your target

A consistent 20 qualified appointments held per month, with lead-gen goals layered in after your 90-day ramp. The first 90 days are a structured build, not a trial by fire, with check-ins at 30, 60, and 90 days.

Compensation

- $48,000/yr base salary, paid biweekly
- Uncapped appointment bonus, starting at $35 per qualified appointment and climbing to $100 as volume rises
- $150 bonus the first time a booked appointment becomes a paying client
- Expected total of $60,000 to $78,600/yr depending on volume, uncapped above that
- Overtime, vacation pay (on base and bonuses), and public holiday pay per the Employment Standards Act, 2000

What we're looking for

Must-haves: comfortable having real phone conversations rather than reading a script; able to listen before pitching; organized enough that no booked call slips and no chance sits without a next step; motivated by performance pay tied to qualified outcomes.

Nice-to-haves (trainable, not required): experience with Clay, Seamless.ai, HeyReach, Smartlead, or a CRM like GoHighLevel, HubSpot, or Pipedrive; a background running signal-based outbound systems (sometimes titled "GTM Engineer"). Arrive with any of these and you'll ramp faster.

This posting is for an existing vacancy.

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📌 Business Development Representative (Kitchener)
🏢 Freedom For Founders
📍 Kitchener