Overview We are looking for an integral member of the Cards Marketing team, responsible for planning, executing and measuring Walmart Rewards Mastercard cardholder engagement, activation and retention strategies to achieve portfolio KPI objectives. This role supports the development of targeted, insight-led campaigns and customer journeys across email, SMS and in-app push, with a solid focus on customer segmentation, test-and-learn optimization, and post-campaign performance analysis. The position works closely with internal and external stakeholders including Walmart, creative services, operations, analytics, technology, legal, compliance and translation to ensure campaigns are delivered on time, accurately and in full alignment with regulatory and brand requirements. Responsibilities Risk Management & Compliance: adhere to applicable compliance obligations (Privacy, Anti-Money Laundering/Anti-Terrorist Financing and internal Anti-Fraud Policy requirements) as the overarching focus in responsibilities. Engagement, Activation & Retention: develop and execute lifecycle campaigns and customer journeys that support activation, usage, engagement and retention KPI objectives. Translate business objectives into campaign briefs, audience strategies, offer constructs and channel plans across email, SMS and in-app push.



Partner with analytics and business teams to identify customer segments, triggers and optimization opportunities that improve performance. Brief and work with creative team to develop content that meets campaign objectives. Lead campaign setup, approvals, execution and quality assurance for accurate, timely and compliant deployment. Monitor campaign results, identify insights and recommend enhancements through ongoing test-and-learn practices. Performance Analysis & Insights: lead post-campaign analysis and prepare performance recaps with actionable insights, learnings and recommendations for future improvements. Track performance against engagement, conversion, retention and incremental value contribution. Present results to marketing leadership and cross-functional stakeholders. Market Research & Competitive Insights: monitor marketplace trends and competitor activity to inform planning; bring forward customer and market insights that shape targeting and messaging. Stakeholder Management & Operational Effectiveness: manage relationships with design, development, operations, analytics, legal, compliance, translation and retailer stakeholders; coordinate multiple projects; align activity with portfolio growth and engagement objectives. Risk and Compliance: comply with

📌 Sr. Analyst, Marketing (Toronto)
🏢 Fairstone Financial
📍 Toronto