Elevate engagement strategies at BMO as a Senior Manager for Next Best Offer in a hybrid contract role. Focus on AI and MarTech to enhance personalized customer interactions.
In this 16-month hybrid contract position, you will bridge Business, Marketing, and advanced analytics. Your role involves strategizing and operationalizing customer engagement to optimize decision-making frameworks. Collaborate across MarTech, Data Analytics, and AI teams to redefine customer experience.
Key Responsibilities: • Lead projects enhancing marketing effectiveness across channels • Connect with MarTech and Data Analytics teams • Evolve real-time decisioning frameworks using AI • Design customer decisioning processes and engagement policies • Advocate for closed-loop measurement and optimization
Requirements: • 6-10+ years in marketing strategy or MarTech • Experience in financial services or regulated industries • Familiar with Salesforce Marketing Cloud and decisioning tools • Strong analytical and strategic skills in implementation • Ability to communicate complex concepts effectively
Shape personalized customer experiences at BMO through cutting-edge engagement and decisioning strategies. #J-18808-Ljbffr
📌 Senior Manager of Marketing Technology (Toronto)
🏢 BMO Financial Group
📍 Toronto
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