POSITION SUMMARY

As part of Group 219— the collaborative network behind Church+State and Substance—the Digital Media Specialist is a hybrid media and project management role based in the C+S Toronto office. You will support the Substance Montreal media team in executing end-to-end digital and 360° campaigns for English‑market clients, while serving as the primary Toronto point of contact. You’re equally comfortable building a media strategy as you are owning a client relationship, managing a budget, or walking into a pitch room.

You’re responsive, organized, and a productive, positive member of the team. You don’t take yourself too seriously and you love to work hard and have fun.

RESPONSIBILITIES

Client Leadership

- Actively contribute to a positive client experience by serving as the primary Toronto point of contact for media projects.
- Build and maintain strong client relationships grounded in trust, transparency, and proactive communication.
- Identify and resolve issues that may arise during the course of a mandate, bringing creative solutions to the table.

Project Management

- Rigorously manage budgets and timelines across numerous concurrent campaigns while meeting all deadlines.
- Produce and maintain project documentation including briefs, estimates, workbacks, status reports, and reconciliations.
- Ensure quality control at every stage of approval and production, from brief to campaign close‑out.

Pitch

- Contribute to new business pitches by developing media strategies, preparing decks, and presenting recommendations to prospects.
- Collaborate cross‑functionally with strategy, creative, and account teams to deliver compelling, integrated proposals.

Media Strategy & Planning

- Develop data‑informed media strategies and channel plans tailored to each client’s objectives and audience.
- Translate strategy into clear, actionable media plans with defined KPIs,



budget allocation, and measurement frameworks.

Campaign Management

- Support the Substance Montreal media specialist team in the end‑to‑end execution of digital and 360° paid media campaigns (Search, Social, Programmatic, OOH, traditional) for English‑market clients.
- Manage campaign setup, trafficking, optimization, and reporting across platforms including Google Ads, Meta, LinkedIn, DV360, and others.
- Stay on top of platform updates, industry trends, and new technologies to continuously improve campaign performance.

Media Partner Relations

- Establish and nurture long‑term relationships with English‑market media partners across Canada, ensuring solid collaboration and added value for clients.

YOUR PROFILE

- 3–6 years of relevant experience in media planning, buying, or digital and 360° campaign management.
- Bachelor’s degree minimum in Marketing, Business Administration, Communications, or a related field.
- Proven ability to manage multiple projects simultaneously with rigour and attention to detail.
- Natural communicator and relationship builder—clients trust you, and colleagues want to work with you.
- Hands‑on expertise across media platforms such as Google Ads, Meta, LinkedIn, DV360, and others—if you know some and are eager to learn the rest, we’re good with that.
- Strong command of campaign KPIs, attribution models, and performance reporting.
- Bilingualism (EN/FR) is an asset, though not a requirement, given our broader Groupe 219 environment.

WHAT WE OFFER

- A competitive base salary.
- Bonuses ranging from 5% to 20% of your annual salary.
- You’ll be part of the Substance Montreal media team while working day‑to‑day from the vibrant C+S Toronto office.
- 20 paid vacation days, comprehensive benefits, and an RRSP program.
- Access to the culture and resources of both a Great Place to Work®–certified agency and an established media group.

#J-18808-Ljbffr

📌 Digital Media Specialist (Toronto)
🏢 Substance
📍 Toronto