Elevate your career as a Martech Lead specializing in Adobe solutions, based in Halifax, NS or remote. Bring your 12+ years of experience in marketing technology and technical analytics to this impactful role.
This senior position with Cognizant requires expertise in data modeling, integration architecture, and stakeholder alignment. You will act as a Technical Business Analyst to translate business needs into detailed specifications. Additionally, your understanding of Adobe tools will drive the creation of real-time and scheduled marketing journeys while ensuring solution adherence to architectural standards.
Key Responsibilities:
• Gather and translate business requirements into technical specs
• Design XDM schemas and data ingestion strategies




• Architect personalized customer journeys and decisioning logic
• Produce documentation including mapping and solution designs
• Guide development teams and perform QA validation
Requirements:
• 12+ years of experience in marketing technology
• 5–10+ years in enterprise-scale solution architecture
• Solid skills in technical business analysis
• Familiarity with APIs, ETL/ELT, and data governance
• Excellent communication skills for stakeholder alignment
Leverage your deep expertise in Adobe Marketing Technology to help organizations optimize their marketing strategies.
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📌 Martech Lead for Adobe Solutions (Halifax Regional Municipality)
🏢 Cognizant
📍 Halifax Regional Municipality