Store Manager - Cap's Bicycle Shop - New Westminster, BC

Specialized is seeking an experienced retail leader to manage our Store in New Westminster, BC. The Store Manager balances excellence in retail operations with a passion for the brand, ensuring outstanding customer experiences and operational excellence.

Job Summary

A critical member of the specialized retail network, the Store Manager balances excellence in retail operations with a passion for the power of a great brand. The Store Manager maintains the culture of the business and sets the tone of the store. The ideal candidate has a consistent record encouraging successful, profitable retail, and wants to take that expertise to the next level as a driver of outstanding brand experiences.

Responsibilities

- Drive overall profitability of the retail store, covering and exceeding run costs to maximize contribution to topline revenue.
- Exemplify outstanding methodologies for staff and local operators.
- Convey transformative, inclusive, ride-focused, locally-authentic and collaborative experiences for staff and riders inside and out.
- Host tours of the space for retailers, explaining processes and outstanding methodologies.
- Manage performance and talent of all current employees, including scheduling and shift coverage.
- Educate staff (in‑house training, SBCU, and SBCU.com facilitation) and maintain product knowledge.
- Establish and sustain long‑term relationships with key riders and retailers based on data about preferences, behaviors, and purchases.
- Uphold cleanliness and organizational standards for the sales floor and office space.
- Manage special orders and home deliveries to ensure timely delivery.
- Maintain staff direction and communication when manager is absent.




- Evaluate employee performance and serve as the first point of contact for in‑store issues.
- Set development, store‑wide, and company‑wide goals with each team member.
- Operate within the rules of the company (Specialized Retail LLC) and ensure alignment with product standards.

Qualifications

- Experience and passion for cycling and the Specialized brand.
- Current or former retail employee with 1+ years of experience preferred.
- Excellent communication skills and ability to interact with riders and team members.
- Ability to work business hours, including weekends.
- Ability to stand for extensive periods, walk, kneel, or reach; lift at least 50 lbs.
- Bike shop experience a plus.

Perks

- Competitive health care (Medical PPO or HDHP)*
- Dental*
- Vision*
- Health Savings Account (HSA)
- Short and Long Term Disability
- Company‑sponsored life insurance
- Optional Term Life Insurance
- Optional Critical Illness insurance
- Optional Critical Accident insurance
- Competitive vacation package*
- 401(k) with match
- 8 Weeks paid parental leave
- Paid company holidays
- Employee discounts on all product
- Deep partner retail discounts
- Fitness & Events Reimbursement
- Uniform Allowance
- Employee Assistance Program
- Commuter Benefits (if applicable)

EEO Statement

We believe bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world. We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply.

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📌 Store Manager - Cap's Bicycle Shop - New Westminster, BC
🏢 Specialized Bicycle Components Canada
📍 New Westminster