Join Sun Life as the Director of Global Digital Marketing Performance & Optimization in a hybrid role focusing on data insights. Drive strategic marketing analytics and facilitate performance improvements across all digital platforms.
In this influential role, you will report to the AVP of Global Digital Marketing. Your expertise will turn complex data into strategic insights, establishing a energetic measurement framework that enhances Sun Life’s digital presence, optimizes engagement, and drives ROI.
Key Responsibilities:
• Lead the execution of digital marketing measurement strategies
• Formulate and track KPIs across diverse digital channels
• Identify and implement optimization strategies for data enhancement




• Ensure compliance with industry benchmarks and data governance
• Develop actionable performance dashboards and reports
Requirements:
• Bachelor’s degree in Business, Analytics or related area
• 5+ years of experience in digital analytics
• 3+ years of people management experience
• Proficiency in digital analytics and visualization tools
• Exceptional communication abilities
Your leadership in data analytics will enhance Sun Life’s market position significantly, influencing key decisions.
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📌 Sun Life Director for Digital Marketing Analytics (Kitchener)
🏢 Sun Life
📍 Kitchener