Vice President, Marketing & Membership

About the Company

Established automobile entity

Industry
Insurance

Type
Privately Held

Founded
1913

Employees
51-200

Categories

- Automotive

Specialties

- travel agency
- insurance agency
- membership services
- and automotive services

About the Role

The Company is in search of a Vice President, Marketing & Membership to spearhead a transformative phase in its membership growth and engagement strategy. This executive will be responsible for leading the organization in acquiring and retaining members, enhancing their value, and ensuring the brand remains relevant and high-performing. The role demands a leader with a rare blend of commercial acumen, customer insight, and enterprise leadership, capable of shaping the future of membership in a rapidly evolving market. The successful candidate will be at the forefront of modernizing marketing capabilities, driving digital and data initiatives,



and will be instrumental in the company's evolution to meet changing member expectations and the dynamic landscape of services.

The ideal candidate for the VP, Marketing & Membership position at the company will have a proven track record in leading membership, subscription, loyalty, or customer-based business models, with a strong focus on pricing, retention, and member economics. They should be adept at balancing long-term brand strategy with short-term performance goals, and be energized by the prospect of leading through influence and cross-functional partnership. A sophisticated understanding of digital marketing, analytics, personalization, and martech ecosystems is essential, as is the ability to influence at the Executive Team and Board level. The role requires a strategic growth leader who is team-oriented, enterprise-focused, and deeply committed to the values of the organization.

Hiring Manager Title
CEO

Functions

- Marketing

📌 Vice President, Marketing & Membership (Saint John)
🏢 Confidential
📍 Saint John