Elevate your career in Toronto as the Campaign Strategy Senior Manager at BMO. Lead data-driven initiatives that enhance customer engagement and loyalty while optimizing communication effectiveness.

In this hybrid role, you will define and drive the Blue Rewards targeted communication strategy. Your leadership will leverage data insights to personalize customer experiences across various channels. Collaborate closely with cross-functional teams to ensure messaging aligns with business objectives and compliance requirements, while managing a talented analytics team.

Key Responsibilities:



• Define Blue Rewards communication strategy for customer segments • Drive personalization using predictive modeling and data insights • Manage communications across diverse platforms and channels • Ensure compliance with regulatory standards in communications • Lead cross-functional collaborations with Marketing and Product teams

Requirements: • Bachelor’s degree; Master’s preferred in relevant field • 10+ years in marketing, with 5+ years in leadership • Strong expertise in CRM systems and analytics tools • Proven record in executing data-driven strategies • Deep understanding of banking products and customer lifecycle

Become a strategic leader at BMO, driving creative communication strategies and enhancing customer experiences. #J-18808-Ljbffr

📌 Campaign Strategy Senior Manager at BMO (Toronto)
🏢 BMO
📍 Toronto