Join Travel Alberta as a Data Analyst focused on Tourism & Marketing insights. Employ advanced analytical techniques to enrich the decision-making framework in the tourism sector.
In this pivotal role reporting to the Senior Manager, Business Intelligence, you’ll engage in research and provide strategic insights related to Alberta’s tourism growth. Your work will involve the application of modern analytics and business intelligence tools to connect various data points and improve marketing effectiveness. Collaborate with stakeholders to ensure data quality and actionable insights.
Key Responsibilities:
• Analyze structured and unstructured tourism data
• Design research initiatives and surveys for insights
• Enhance marketing measurement frameworks and KPIs




• Monitor competitive intelligence and market dynamics
• Support third-party research vendors with scoping tasks
Requirements:
• Bachelor’s degree in a relevant discipline
• Over 5 years of marketing research and analytics experience
• Proficient in tools like Power BI and Tableau
• Familiar with data governance standards
• Robust analytical thinking and communication skills
Your analytical expertise will significantly contribute to Travel Alberta’s ambitious tourism goals.
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📌 Data Analyst for Tourism & Marketing Insights (Calgary)
🏢 Travel Alberta
📍 Calgary