Join CBC/Radio-Canada as a Product Lead in MarTech with a focus on strategic technology integration in a hybrid environment. Your expertise will shape the future of marketing technology.
In this long-term contract position, you will serve as the essential link between marketing objectives and technological capabilities. You will leverage your deep knowledge of MarTech best practices, data architectures, and campaign optimization to ensure high-performance marketing solutions.
Key Responsibilities:
• Lead the vision and roadmap of MarTech tools
• Act as a technical expert in procurement processes
• Manage backlogs and define user stories
• Review performance analytics post-implementation
• Ensure adherence to data governance and privacy
Requirements:
• Degree in marketing, IT, or related field
• Minimum of 10 years’ experience in marketing technology
• Bilingual proficiency in French and English
• Familiarity with marketing solutions and tools
• Robust change management capabilities
Shape the technological landscape at CBC/Radio-Canada to maximize audience engagement and operational excellence.
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📌 Product Lead MarTech at CBC/Radio-Canada (Quebec City)
🏢 CBC / Radio-Canada
📍 Quebec City