Broker Communications Lead (7+ years) to lead broker communication strategies and audience segmentation using Salesforce CRM, Adobe Campaign, and marketing communications- 2915

Our insurance client is seeking a Broker Communications Lead (7+ years) to lead broker communication strategies and audience segmentation using Salesforce CRM, Adobe Campaign, and marketing communications- 2915

Join a financial services organization supporting broker engagement and communications across key business initiatives. This role leads the planning and execution of broker communications programs, audience segmentation, and engagement initiatives in partnership with Marketing, Broker Distribution, Underwriting, Customer Experience, and Change & Transformation teams. The position focuses on delivering broker-focused communications, leveraging engagement data, and supporting communication effectiveness across the organization. This maternity leave coverage opportunity offers visibility across senior leadership and cross-functional stakeholders.

Location: Markham/Hybrid- 3 Days a Week on Site

Duration: 1 Year

Must Haves

- 7+ years in communications, marketing communications, public relations, or content strategy
- Broker communications, audience segmentation, campaign targeting, and communication strategy delivery
- Salesforce CRM, Adobe Experience Manager (AEM), Adobe Campaign, and marketing automation platforms
- Web analytics, campaign reporting, engagement data, and customer insights
- Post-secondary education in Communications, Marketing, Public Relations, Journalism, Business, or a related discipline

Nice to Have

- Experience managing newsletters, surveys, and integrated campaigns
- Microsoft 365 applications including PowerPoint, Excel, Teams, and SharePoint
- Project management and collaboration tools such as Planner or Jira




- Experience coaching or mentoring team members

Responsibilities

- Lead the development and execution of broker communication strategies, campaigns, and programs
- Create broker-focused content and oversee newsletters and recurring communication programs
- Manage the broker communications calendar across organizational initiatives
- Analyze communication performance and share insights and recommendations with stakeholders and leadership
- Partner with Marketing, Broker Distribution, Customer Experience, and related teams on broker engagement initiatives
- Manage audience segmentation, broker distribution lists, reporting, and campaign targeting
- Coach and support the Broker Communications Specialist on communication execution

Our insurance client is seeking a Broker Communications Lead (7+ years) to lead broker communication strategies and audience segmentation using Salesforce CRM, Adobe Campaign, and marketing communications- 2915

Join a financial services organization supporting broker engagement and communications across key business initiatives. This role leads the planning and execution of broker communications programs, audience segmentation, and engagement initiatives in partnership with Marketing, Broker Distribution, Underwriting, Customer Experience, and Change & Transformation teams. The position focuses on delivering broker-focused communications, leveraging engagement data, and supporting communication effectiveness across the organization.



This maternity leave coverage prospect offers visibility across senior leadership and cross-functional stakeholders.

Location: Markham/Hybrid- 3 Days a Week on Site

Duration: 1 Year

Must Haves

- 7+ years in communications, marketing communications, public relations, or content strategy
- Broker communications, audience segmentation, campaign targeting, and communication strategy delivery
- Salesforce CRM, Adobe Experience Manager (AEM), Adobe Campaign, and marketing automation platforms
- Web analytics, campaign reporting, engagement data, and customer insights
- Post-secondary education in Communications, Marketing, Public Relations, Journalism, Business, or a related discipline

Nice to Have

- Insurance, financial services, or broker/distribution environment background
- Experience managing newsletters, surveys, and integrated campaigns
- Microsoft 365 applications including PowerPoint, Excel, Teams, and SharePoint
- Project management and collaboration tools such as Planner or Jira
- Experience coaching or mentoring team members

Responsibilities

- Lead the development and execution of broker communication strategies, campaigns, and programs
- Create broker-focused content and oversee newsletters and recurring communication programs
- Manage the broker communications calendar across organizational initiatives
- Analyze communication performance and share insights and recommendations with stakeholders and leadership
- Partner with Marketing, Broker Distribution, Customer Experience, and related teams on broker engagement initiatives
- Manage audience segmentation, broker distribution lists, reporting, and campaign targeting
- Coach and support the Broker Communications Specialist on communication execution

#J-18808-Ljbffr

📌 Broker Communications Lead (7+ years) to lead broker communication strategies and audience segmentation using Salesforce CRM, Adobe Campaign, and marketing communications- 2915 (Toronto)
🏢 S.i. Systems
📍 Toronto