Please note, this role is not able to offer visa transfer or sponsorship now or in the future

Role: Martech Lead

Location: Halifax, NS or Remote.

Experience: 12+ Years

Salary and Other Compensation:

The annual salary for this position is between $110,000/Year to $130,000/Year depending on the experience and other qualifications of the candidate.

This position is also eligible for Cognizant’s discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant’s applicable plans.

Advantages: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

- Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Requirements Analysis

Act as a Technical Business Analyst to gather, refine, and translate business requirements into detailed functional and technical specifications.

AEP or Adobe Campaign Data Modeling

Design XDM schemas, datasets, identity stitching strategies, and data ingestion patterns across batch and streaming sources.

AJO Journey Design or Adobe Campaign

Architect real‑time and scheduled journeys, decisioning logic, segmentation, and personalization rules.





Technical Documentation

Produce solution designs, sequence diagrams, data flow maps, and implementation playbooks.

Stakeholder Alignment

Bridge business, marketing, engineering, and data teams to ensure clarity, feasibility, and alignment.

Implementation Oversight

Guide development teams, validate configurations, perform QA, and ensure solutions meet architectural standards.

Required Qualifications

Solution architecture experience — 5–10+ years designing enterprise-scale MarTech or data-driven architectures, ideally within Adobe Experience Cloud.

Technical Business Analysis — Strong skills in requirements gathering, user stories, acceptance criteria, process mapping, and translating business needs into technical specifications.

Data modeling & engineering fundamentals — Understanding of ETL/ELT, event streaming, APIs, JSON, data governance, and customer identity resolution.

Integration architecture — Experience integrating Adobe tools with CRM, data warehouses, analytics platforms, and activation channels.

Marketing technology knowledge — Familiarity with lifecycle marketing, personalization, segmentation, and customer journey frameworks.

Documentation & design artifacts — Ability to produce solution designs, sequence diagrams, data flow maps, and architectural blueprints.

Stakeholder communication — Ability to bridge marketing, engineering, data, and business teams with clear communication and decision-making.

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📌 Adobe Marketing Technology Consultant - Campaign (Halifax Regional Municipality)
🏢 Cognizant
📍 Halifax Regional Municipality