Lead marketing analytics for Scotiabank in Toronto, Ontario. The Senior Manager role focuses on data-driven strategies, measurement frameworks, and enhancing marketing effectiveness across all channels.

As a Senior Manager in Marketing Analytics, you'll oversee the development and delivery of analytic capabilities that guide strategic decisions in a complex financial environment. Your expertise will drive marketing measurement, audience strategies, and continuous improvement, ensuring high-quality insights for campaigns and marketing effectiveness. You'll closely collaborate with cross-functional teams to produce actionable recommendations for senior leadership.

Key Responsibilities:



• Lead planning and delivery of marketing analytics initiatives • Oversee Marketing Mix Modelling and Multi-Touch Attribution • Develop frameworks to optimize marketing investments • Partner with teams to create reports and analytics products • Convert client data into actionable marketing strategy insights

Requirements: • Bachelor's degree in Statistics, Mathematics, or related field • 8+ years of experience in marketing analytics • Solid financial services background preferred • Proven leadership in analytical initiatives • Exceptional communication and collaboration skills

Drive marketing innovation and enhance effectiveness at Scotiabank through your expertise in analytics and strategy. #J-18808-Ljbffr

📌 Marketing Analytics Senior Manager at Scotiabank (Toronto)
🏢 Scotiabank
📍 Toronto