Elevate your career as a Senior Data Analyst with a focus on targeted marketing campaigns! Leverage your expertise in SQL, Python, Databricks, and GCP in a hybrid mode with a Toronto-based financial services client. This role demands extensive experience (10+ years) in data analysis, where you will support Canadian Banking’s marketing initiatives through detailed insights and analytics.

You’ll engage in campaign execution, pre-sizing, segmentation, and post-campaign analysis all while collaborating with key stakeholders to define objectives and track performance. Key Responsibilities:
Analyze large datasets and identify trends for marketing initiatives
Present actionable insights to business line and marketing partners




Collaborate on defining KPIs and benchmarks for campaigns
Conduct Pre- and Post-Campaign analysis to assess performance
Optimize customer targeting and engagement based on analysis Requirements:
10+ years of data analysis experience with large datasets
Robust SQL skills and experience with Databricks
At least 2 years recent experience in Python
Background in banking products is preferred
Bachelors Degree in a quantitative field required Excite your analytical skills by driving insights that influence marketing engagements in this vital role.

📌 Senior Data Analyst For Targeted Marketing Toronto
🏢 S.i. Systems
📍 Toronto