Lead transformative shopper marketing initiatives at PepsiCo as a Senior Marketing Manager.
Your role will involve creating impactful marketing campaigns that engage consumers effectively. PepsiCo is hiring a Senior Marketing Manager focused on Shopper and Field Marketing. This position requires a strategic vision and the ability to analyze consumer insights to drive campaign success. You will work collaboratively to craft initiatives that enhance brand engagement and consumer loyalty.
Key Responsibilities
Design and execute shopper marketing campaigns • Utilize consumer insights for strategic decision-making • Partner with teams for integrated marketing execution • Oversee budget management for marketing initiatives • Track and report marketing campaign results Requirements:
5+ years of relevant marketing experience • Proven experience in shopper and field marketing • Robust analytical skills for data-driven decision-making • Exceptional communication and leadership skills • Experience with digital marketing strategies Elevate PepsiCo's brand presence through creative shopper marketing strategies that resonate with consumers.