Sr.

Field Marketing Specialist Toronto, Ontario (Onsite) Schedule: hours per week | hours per day Job Summary The Sr.

Field Marketing Specialist supports regional go-to-market teams by executing targeted marketing programs that drive pipeline creation, acceleration, and customer expansion.

This role focuses on owning and delivering recurring virtual marketing initiatives and partnering cross-functionally to ensure solid program performance.

Responsibilities Own end-to-end execution of recurring virtual marketing programs, including weekly live demo series Manage program intake, timelines, and logistics using workflow tools Execute campaign communications and follow-up workflows within marketing automation platforms Build and pull Salesforce reports to track registration, attendance, and performance metrics Partner with Sales, Field Marketing Managers, and subject matter experts to coordinate content and delivery Track program expenses and maintain budget reporting in Excel Maintain updated program materials within sales enablement platforms Communicate program updates, timelines,



and results to stakeholders Travel up to % as needed Required Skills years of BB marketing experience (virtual events, demand generation, or field marketing preferred) Experience owning and executing recurring virtual events, webinars, or demo programs Proficiency in Salesforce reporting Solid Excel skills for budget and expense tracking Experience with marketing automation platforms (, Marketo) Experience with workflow tools (, Smartsheet) Experience using a sales enablement platform (, Highspot) Strong Power

Point skills Ability to manage multiple priorities and meet deadlines Transparent written and verbal communication skills Self-starter with strong ownership mindset Preferred Skills Strong analytical mindset with comfort discussing data and reporting Understanding of customer audience segmentation Experience optimizing recurring webinar or demo programs Experience reviewing dashboards in Power BI or similar tools Ability to translate performance metrics into actionable improvements Strong storytelling and audience awareness skills Education University/College degree or diploma in Business, Marketing, or related field (or equivalent experience)

📌 Sr Field Marketing Specialist Toronto
🏢 HireTalent
📍 Toronto