Accelerate Wealthsimple Business growth as a Senior Manager of Demand Generation. Drive high-quality leads and optimize lead funnels in a hybrid work environment.
Wealthsimple is seeking a Senior Manager to enhance and scale B2B demand generation. You'll lead strategies across multiple channels, focusing on quality leads and pipeline impact. You'll work autonomously while managing one direct report and collaborate closely with Sales, Growth, and Product Marketing teams.
Key Responsibilities:
• Own strategy for Business demand generation initiatives
• Lead account-based marketing programs for high-value segments
• Align with Sales on lead definitions and feedback loops
• Build explicit reporting on funnel performance metrics




• Integrate AI tools into demand generation workflows
Requirements:
• Proven B2B lead generation experience across channels
• Robust hands-on experience in paid media campaign management
• Experience designing and implementing ABM programs
• Solid cross-functional collaboration abilities
• Analytical mindset with a focus on data-driven decision making
Lead the charge in transforming Wealthsimple's demand generation and contribute to the ongoing success of the team.
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📌 B Demand Generation Senior Manager Toronto
🏢 Jaide Health
📍 Toronto