Take charge of marketing leadership at RBC Home Equity Finance, one of Canada’s crucial lending divisions. This strategic role requires a strong focus on performance marketing and team development.

As the Senior Marketing Director, you’ll shape the marketing strategy and programs that boost client acquisition and portfolio growth. With a robust background in integrated marketing, you will mentor a talented team, focusing on accountability and continuous learning. Your cooperative efforts will influence strategic decisions and ensure high-quality marketing executions across all channels.

Key Responsibilities:



• Develop and implement the marketing strategy for Home Equity Finance • Lead paid advertising and innovative marketing campaigns • Measure and report marketing campaign performance rigorously • Collaborate with cross-functional teams to enhance integrated programs • Manage relationships with external partners and vendors

Requirements: • 12 years’ experience in integrated marketing roles • At least 3 years in a strategic leadership position • Expertise in multi-channel marketing best practices • Proven analytical skills for data-driven decision making • Strong track record managing multi-million dollar budgets

Join RBC to lead a team focused on impactful marketing strategies that resonate. #J-18808-Ljbffr

📌 Senior Marketing Director - Home Equity (Toronto)
🏢 RBC
📍 Toronto