Elevate customer engagement as BMO's Senior Manager of Campaign Strategy and Optimization in Toronto. This hybrid position focuses on data-driven communications and advanced analytics to drive loyalty and profitability.

In this leadership role, overcome challenges in campaign strategy execution while ensuring alignment with brand standards and regulatory requirements. You will utilize data insights and technologies to personalize messaging for diverse customer segments. Achieving business objectives through targeted communication strategies is paramount.

Key Responsibilities:



• Define communication strategies for Everyday Banking and Personal Lending • Drive personalization using AI and predictive modeling • Oversee multi-channel communication and consistency • Ensure compliance and manage communication-related risks • Lead cross-functional collaboration to meet strategic objectives

Requirements: • Bachelor's degree in Marketing or related field • 10+ years in marketing, including 5 years in leadership roles • Expertise in CRM and analytics tools • Robust understanding of banking products and customer lifecycle • Proven track record in developing data-driven strategies

Maximize the effectiveness of customer communication through leadership and cutting-edge analytics at BMO. #J-18808-Ljbffr

📌 Senior Campaign Strategy Manager At Bmo Toronto
🏢 BMO
📍 Toronto