Drive customer engagement as a Lifecycle Marketing Manager at Roofr, focusing on the entire customer journey from acquisition to expansion. You will execute multi-channel campaigns to enhance retention and revenue growth.
At Roofr, this hands-on role requires a creative marketer with at least four years in lifecycle or email marketing within a startup SaaS setting. You’ll develop targeted campaigns across email, SMS, and in-app messaging, collaborating with multiple teams to ensure data-driven strategies for customer journeys.
Key Responsibilities:
• Map and enhance Roofr's customer lifecycle
• Develop funnel-specific campaigns with marketing and revenue teams
• Build behavior-driven multi-touch lifecycle campaigns




• Collaborate on messaging and creative asset testing
• Manage analytics and reporting across key platforms
Requirements:
• 4+ years in lifecycle or email marketing
• Proven success in cross-channel customer journey execution
• Hands-on with tools like HubSpot and Amplitude
• Solid analytical skills with actionable insights
• Excellent communication and collaboration abilities
Utilize your lifecycle marketing expertise to shape impactful customer experiences at Roofr.
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📌 Lifecycle Marketing Manager At Roofr Vancouver
🏢 Roofr
📍 Vancouver