Lead the way in personalized customer engagement as a Senior Manager, NBO in Toronto with BMO Financial Group. Drive strategic insights through MarTech and AI for real-time decisioning.
This 16-month hybrid contract role requires a mix of in office and work from home in Toronto. As Senior Manager, you will bridge business, marketing technology, and advanced analytics teams to operationalize personalized customer experiences. Utilize your strategic and operational expertise to enhance capabilities across marketing channels, including emerging technologies.
Key Responsibilities:
• Lead projects to enhance decisioning across marketing channels • Connect MarTech teams with data analytics and marketing operations • Evolve real-time signals and AI-driven frameworks • Design and enhance customer decisioning processes • Collaborate to optimize campaign effectiveness
Requirements: • 6–10+ years in marketing strategy or MarTech • Experience in financial services or regulated industries • Proven ability to work across diverse business teams • Solid knowledge of AI-driven decisioning frameworks • Familiarity with Salesforce Marketing Cloud or similar tools
Shape the future of customer engagement with your leadership and MarTech expertise at BMO. #J-18808-Ljbffr
📌 Senior Manager, Personalized Engagement Toronto Winnipeg (Canada)
🏢 Bank of Montreal
📍 Canada
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