Own the overarching merchandising strategy, shifting the function from reactive intake to proactive strategic partnership with GTM and Marketing Communications teams

Drive strategic campaign integration by partnering early with GTM Marketing, Product teams, and Channel Sales leaders to ensure physical retail environments are prioritized during initial campaign design

Synthesize diverse business unit priorities (TELUS Rewards, bundling, integrated home solutions) and align them to quarterly business goals, maintaining a cohesive in-store narrative

Adapt national campaign strategies to speak authentically to local markets and diverse communities, ensuring point-of-sale messaging is relevant and impactful across all regions

Lead cross-functional collaboration as the central hub connecting GTM Marketing, Product teams, Channel Sales leaders, and external creative agencies to align creative vision with physical store execution

Champion the retail representative and customer experience by ensuring every in-store touchpoint drives traffic and equips store teams to have meaningful, high-value sales conversations

Maintain a proactive, long-term roadmap of the in-store customer journey, socializing alignment across strategic forums (TRIPR, Win-the-Weekend, regional sales meetings) to unify field and business leaders

Regularly visit retail stores to evaluate campaign execution, gather field team feedback, and translate insights into strategic refinements for future GTM playbooks

Requirements

7+ years of experience in retail merchandising, marketing strategy, or related field

Proven ability to synthesize complex, multi-faceted business priorities and translate them into cohesive, unified messaging strategies





Solid cross-functional leadership experience collaborating with marketing, product, sales, and creative teams to drive alignment and execution

Deep understanding of retail environments, customer journeys, and in-store experience design

Excellent communication and stakeholder management skills with ability to influence at all organizational levels

Strategic thinking with ability to balance long-term vision with quarterly business priorities and execution

Great-to-haves: Experience working in telecommunications, retail, or consumer-facing industries; Familiarity with campaign management tools and retail analytics platforms; Background in community-focused marketing or localization strategies

Core Competencies Demonstrates expertise in retail merchandising strategy, cross-functional leadership, and customer journey optimization, with a strong focus on aligning marketing and sales initiatives to enhance in-store experiences. Proven ability to synthesize complex business priorities into cohesive strategies that resonate with diverse communities.

Highest-signal resume keywords

Retail Merchandising Strategy

Cross-Functional Leadership

Customer Journey Optimization

Stakeholder Management

Strategic Campaign Integration

ATS Optimization Keywords Hard Skills

Marketing Strategy

In-Store Experience Design

Campaign Management

Retail Analytics

Business Prioritization

Soft Skills

Excellent Communication

Influencing Skills

Strategic Thinking

Industry Keywords

Telecommunications

Consumer-Facing Industries

Community-Focused Marketing

Localization Strategies

Tools & Technologies

Campaign Management Tools

Retail Analytics Platforms

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📌 Senior Strategy Manager, Store Messaging – Experience (Toronto)
🏢 Jobtailor
📍 Toronto