30 Jul
|
Walmart Canada
|
Mississauga
30 Jul
Walmart Canada
Mississauga
Lead Walmart Canada’s media strategy and activation as the Director of Media Strategy. Drive full-funnel growth through creative media investments across multiple channels, including digital and offline media.
As the Director, you will be responsible for shaping and advancing our comprehensive media strategy across affiliate marketing, digital flyers, and offline media channels. Your strategic vision will help propel both store and eCommerce objectives while optimizing performance and ensuring cross-functional collaboration. This role demands a blend of robust leadership skills and a deep understanding of the media landscape.
Key Responsibilities:
• Own media strategy across omni-channel and eCommerce
• Set performance standards for media investments
• Lead multi-disciplinary teams and agency partners
• Oversee media measurement and analytics
• Drive innovation and evaluate emerging media channels
Requirements:
• Bachelor’s or advanced degree in Marketing or Business
• 12-15+ years in media and digital marketing
• Proven experience managing large-scale media investments
• Strong understanding of MarTech and AdTech ecosystems
• Experience leading high-performing teams
Lead Walmart Canada's media transformation through strategic insight and innovational media practices.
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📌 Media Strategy Director at Walmart Canada (Mississauga)
🏢 Walmart Canada
📍 Mississauga