Become a key player in OLG's brand evolution as a Senior Brand Manager. This strategic position focuses on building authentic customer connections and enhancing brand visibility across Ontario.

In this role, under the Director of Enterprise Brand & Marketing, you will shape OLG's brand strategy and lead critical marketing initiatives aimed at increasing relevance and trust. You'll translate consumer insights into experiences that resonate with diverse audiences and strengthen brand equity.

Key Responsibilities:



• Develop OLG's Believability in Winning growth driver initiatives • Create integrated marketing programs emphasizing winning narratives • Lead and enhance Enterprise Social Strategy for brand engagement • Activate emerging trends into scalable brand programs • Establish measurable objectives and reporting frameworks for initiatives

Requirements: • Minimum 5 years in brand management or consumer marketing • Proven experience with customer segmentation and campaign execution • Robust ability to synthesize data into actionable strategies • Bachelor's degree in Marketing or a related discipline • Exceptional cooperative and storytelling capabilities

Shape brand strategies and foster customer loyalty at OLG. #J-18808-Ljbffr

📌 Olg Brand Leadership Role Winnipeg
🏢 OLG
📍 Winnipeg