Elevate Prime Video's marketing efforts as the Senior Manager of Lifecycle Strategy & Analytics. Use data to refine customer engagement strategies and enhance marketing impact across various channels.
In this role, you'll be the strategic backbone for the O&O; Lifecycle Marketing team, focusing on customer segmentation and behavior analysis. Collaborating with Finance and Data Science, you will drive insights that power the marketing execution, adapting strategies to wide-ranging market conditions.
Key Responsibilities:
• Define and size customer segments for lifecycle initiatives • Identify behavioral patterns across O&O; channels • Analyze lifecycle differences in various market archetypes • Partner with analytical teams to surface key trends • Ensure data insights lead to actionable marketing strategies
Requirements: • Solid analytical capabilities with lifecycle marketing experience • Proficient in data analysis and interpretation • Ability to thrive in rapid-paced, team-oriented environments • Excellent communication skills for stakeholder collaboration • Detail-oriented approach to strategic planning
Leverage your analytical skills to enhance the customer journey for Prime Video through impactful lifecycle strategies. #J-18808-Ljbffr
📌 Prime Video Lifecycle Marketing Manager Toronto (Canada)
🏢 Amazon Canada
📍 Canada
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