This role is bigger than one brand. NotLimited is a Toronto-based marketing and culture strategy agency working across diverse industries. As Marketing Specialist, you'll support day-to-day execution across our full client portfolio—including Silent H, an upscale Mexican restaurant on King Street West; Aitch, the late-night cocktail lounge and speakeasy tucked beneath it; and Coterie Brands, a Canadian cannabis company built around community, culture, and elevated product experiences.

You’ll work directly with the NotLimited team on content, paid media, campaigns, and event promotion across all three brands — each with its own voice, audience, and energy.

What You’ll Do:

Content & Social

- Plan, schedule, and publish content across Instagram, TikTok, and other platforms with a sharp eye for aesthetics, timing, and engagement
- Monitor comments, DMs, and community interactions — staying responsive and on-brand across every channel
- Contribute creative concepts for campaigns, content formats, activations, and audience engagement strategies
- Shoot and edit short-form video content for Reels and TikTok using DaVinci Resolve or similar tools

Paid Media & Performance

- Assist with Meta ad campaign setup, optimization, and audience management across client accounts
- Pull and compile performance data from Meta Business Suite and other platforms into clear, actionable reports
- Support A/B testing of ad creative, copy, and targeting to continuously improve results
- Track key metrics across paid and organic channels and flag insights to senior team members

Email Marketing

- Help plan, write, design, and execute email campaigns and newsletters using Mailchimp, Klaviyo, or similar platforms
- Assist with list segmentation, audience management, and campaign performance analysis
- Write compelling subject lines and body copy that reflect each brand’s unique tone

Influencer & Partnership Marketing

- Coordinate influencer outreach, gifting, and partnership activations aligned with each brand’s identity
- Track deliverables,



manage timelines, and compile performance data from influencer campaigns

Project & Creative Coordination

- Coordinate creative teams and freelancers, managing workflow software, shared calendars, and project timelines
- Make design edits and updates using Adobe Suite or Figma
- Assist in building and maintaining content calendars across all client accounts
- Support event marketing logistics, including promotional planning, on-site content capture, and post-event reporting
- Conduct competitor research and social listening to surface trends, opportunities, and creative inspiration
- Contribute to brand audits, campaign briefs, and strategy decks
- Assist with SEO‑informed blog content development and website copy updates

What We’re Looking For:

- 1–2 years of experience in marketing, social media, or a related field (agency experience is a strong plus)
- Strong written communication skills with a genuine feel for brand voice, tone, and audience
- Hands‑on familiarity with Meta Business Suite, Later, or similar scheduling and ad management tools
- Experience with email platforms such as Mailchimp or Klaviyo
- Proficiency in Adobe Creative Suite and/or Figma
- Highly organized with the ability to juggle multiple brands, tasks, and deadlines without dropping the ball
- Self‑starter who takes initiative and doesn’t need to be micromanaged
- Passion for culture, hospitality, nightlife, food, or lifestyle brands is a genuine advantage

Nice to Have

- Knowledge of SEO fundamentals, blog strategy, and on‑page optimization
- Web development or web design experience (even basic HTML/CSS goes a long way)
- Videography and photography skills — you can frame a shot and know what looks positive on camera
- Familiarity with DaVinci Resolve or a comparable video editing tool
- Understanding of Canadian Cannabis Act regulations as they apply to digital marketing

Additional Information:

Employment Type: Full-Time

Position Type: On‑site

Compensation: $60,000 - $80,000 CAD

Benefits:

- Comprehensive Health and Dental Coverage

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📌 Marketing Specialist (Toronto)
🏢 notlimited
📍 Toronto