Drive ResMed Canada’s marketing strategy as a Senior Marketing Manager focusing on sleep apnea solutions. Leverage your experience to enhance CPAP adoption and patient engagement across the country.
We are looking for a strategic Senior Marketing Manager to lead integrated marketing initiatives for ResMed’s Canadian market. This role requires a commercial mindset and the ability to collaborate with Sales, Product Marketing, and Cross-Functional teams to maximize growth in the sleep apnea category. The ideal candidate will have experience in crafting successful B2B and B2C strategies aligned with revenue objectives.
Key Responsibilities:
• Lead integrated provider and consumer marketing initiatives • Develop province-specific marketing strategies and plans • Drive omnichannel promotions focused on CPAP adoption • Measure and optimize campaign performance using analytics • Build relationships with healthcare specialists and KOLs
Requirements: • Bachelor’s degree in Marketing or related field • 8+ years of marketing experience in healthcare industries • Robust knowledge of Canadian healthcare landscape • Excellent analytical and leadership skills • Proficiency in marketing reporting tools and platforms
Shape the marketing strategies that enhance patient adherence and engage consumers for ResMed Canada. #J-18808-Ljbffr