Elevate OLG's Masterbrand as a Senior Brand Manager. Drive brand strategy and connect with Ontario customers through compelling marketing initiatives.
At OLG, we are looking for a strategic Senior Brand Manager ready to lead the evolution of our Enterprise Brand. You'll develop and execute creative programs that deepen customer connections, utilizing consumer insights and cultural trends. This role requires expertise in brand management and a keen ability to navigate complex market landscapes.
Key Responsibilities:
• Own the execution of the Believability in Winning platform • Develop integrated programs that amplify winning narratives • Lead OLG's Enterprise Social Strategy for brand stewardship • Identify cultural trends that enhance brand relevance • Build full-funnel marketing programs driving customer engagement
Requirements: • Minimum 5 years of experience in brand management • Proven ability to create integrated marketing plans • Experience analyzing customer segmentation and trends • Robust storytelling and narrative development abilities • Bachelor's degree in Marketing or related field
Leverage your brand expertise to influence stakeholder decisions and advance OLG's growth objectives. #J-18808-Ljbffr