Lead B2B demand generation as a Senior Manager at Wealthsimple. Drive high-quality lead strategies, optimize conversion, and collaborate across teams to impact pipeline and revenue.

Wealthsimple is seeking an experienced Senior Manager, Demand Generation to spearhead B2B initiatives. This role combines strategic thinking with execution across multiple channels to enhance lead quality and strengthen the sales pipeline. You will operate autonomously, managing a direct report, while being accountable for outcomes that drive business success.

Key Responsibilities:



• Own demand generation strategy across various media channels • Lead account-based marketing programs targeting key segments • Collaborate with Sales for aligned lead definitions and scoring • Build reporting on funnel performance and insights • Integrate AI tools into demand generation workflows

Requirements: • Proven B2B lead generation expertise across multiple channels • Hands-on experience with paid media campaigns • Experience in designing account-based marketing programs • Robust collaboration with Sales and Product Marketing teams • Analytical mindset to assess and improve funnel performance

Boost your leadership and strategic skills while driving B2B success with Wealthsimple in Toronto. J-18808-Ljbffr

📌 Senior Demand Generation Manager Wealthsimple Toronto (Canada)
🏢 Wealthsimple
📍 Canada