Drive consumer insights for Kraft Heinz as their Director in Toronto. This hybrid role focuses on leveraging insights to guide strategic growth while managing a high-performing team.
As the Director of Consumer Insights, you will collaborate closely with the Business Unit President and marketing leadership to ensure consumer needs inform strategic decisions. Your role includes setting the Consumer Insights agenda and influencing the enterprise-wide transformation process. Robust leadership and insight-to-action capabilities are essential for fostering a consumer-focused culture.
Key Responsibilities:
• Shape the consumer insights strategy for the Canada market
• Serve as a strategic partner for marketing and business leaders
• Drive actions based on insights to support growth objectives




• Execute integrated learning strategies across marketing functions
• Explore consumer prospects reducing tensions in branding
Requirements:
• Established success in consumer insights within CPG
• Proven ability to lead and develop high-performing teams
• In-depth knowledge of research protocols and tools
• Experience with data analysis translating to strategy
• Exceptional communication and storytelling skills for stakeholders
Lead the consumer insights agenda at Kraft Heinz in Toronto, shaping strategic growth initiatives.
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📌 Toronto Consumer Insights Director Role
🏢 Kraft Heinz
📍 Toronto