Vice President, Sales & Distribution

About the Company

Well-established multi-service organization

Industry
Consumer Services

Type
Non Profit

Founded
1926

Employees
1001-5000

Specialties

- roadside assistance
- travel
- insurance
- driver education
- registries
- small business services
- and fleet services

About the Role

The Company is seeking a Vice President, Sales and Distribution to spearhead its commercial evolution. The successful candidate will be responsible for developing and executing an integrated distribution strategy that fosters profitable growth, market expansion, and enhanced customer engagement. This executive role demands a seasoned leader with over 15 years' experience in the insurance and financial services sectors, particularly in large-scale distribution. The VP will modernize and optimize distribution channels, bridging the gap between traditional operations and digital innovation to ensure a world-class member experience. Key responsibilities include strategic leadership, agency operations, broker distribution, digital development, marketing, and brand leadership.



The role also requires a focus on leadership and organizational development, performance management, and analytics.

The ideal candidate for the Vice President, Sales and Distribution role at the company is a strategic executive with a proven track record in driving growth and transformation across various distribution channels. They should be adept at problem-solving, risk management, and leading digital transformation initiatives. While deep insurance sector expertise is preferred, exceptional leaders from adjacent customer-centric distribution environments will also be considered. The role demands a leader with a member-centric mindset, a transformation leadership style, and a commitment to the values of integrity, respect, excellence, innovation, stewardship, and collaboration. The VP will be a trusted partner, leading with humility, and reinforcing the team-oriented, family-oriented culture that defines the organization.

Hiring Manager Title
Chief Operating Officer, Insurance Services

Functions

- Sales/Revenue
- Marketing

📌 Vice President, Sales & Distribution (Edmonton)
🏢 Confidential
📍 Edmonton