Innovative cloud-based education technology (EdTech) providing online training solutions
Industry
E-Learning
Type
Privately Held, Private Equity-backed
Founded
2003
Employees
501-1000
Categories
- Technology
- Information Technology & Services
- E-Learning
Specialties
- learning technology
- learning management systems
- e-learning
- corporate training and development
- compliance training
- upskilling
- in the flow learning
- onboarding
- career development
- mentorship
- customer education
- ai
- software
- hr tech
- course creation
- course selling
- consulting software
- hr software
- learning software
- and agentic ai
About the Role
The Company is seeking a VP of Go-to-Market to lead a dynamic team that is pivotal in converting pipeline into customers and expanding revenue within the existing customer base. This role is not confined to marketing or sales alone; it is a strategic position that encompasses product marketing, product evangelism, solution engineering, and analyst relations. The successful candidate will be the driving force behind the company's market positioning, competitive messaging, and product narratives,
ensuring a consistent and compelling story in every customer interaction. They will also be responsible for leading a team that delivers demos, POCs, and technical validation, with a focus on both current-logo conversion and expansion within the installed base.
Applicants for the VP of Go-to-Market role at the company should have a minimum of 10 years' experience in B2B SaaS, with at least 5 years in a leadership position that involves product marketing, GTM, or revenue-facing teams. The role requires a proven track record in improving win rates, shortening sales cycles, and a deep understanding of the demo-to-close motion. Experience in enterprise software is preferred, and a strong analytical mindset, executive presence, and fluency in AI are essential. The VP will be measured on key metrics such as new-logo win rate improvement, sales cycle length reduction, and expansion revenue influenced, and must be prepared to take on a central role in the company's mission to translate product advantage into revenue.
Hiring Manager Title
CMO & CPO
Functions
- Product Marketing
- Sales/Revenue
📌 Vice President of Go-to-Market (Kitchener)
🏢 Confidential
📍 Kitchener
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