The Manager, Growth and Go-to-market (GTM) will lead the end-to-end execution and management of all growth, and GTM initiatives for Manulife Bank.

This critical role involves implementing Growth and GTM strategies to drive sales and revenue.
A key part of this role is leveraging technology, including existing AI capabilities to automate workflows and improve efficiency for the team.

Reporting to the Director, Growth and GTM, the Manager, Growth & GTM will collaborate closely with cross-functional teams to align execution with strategic priorities.

This role demands strong organizational, communication, and leadership skills, as well as a results-driven and innovative mindset.
**Position Responsibilities:**
_Growth & GTM planning and execution_
Lead the end-to-end delivery of GTM strategies for digital sales initiatives, ensuring alignment with strategic objectives, enhancing engagement across the journey.

Monitor the progress, health, and sustainability of the overall strategy.

Collaborate with cross-functional teams to ensure GTM strategies are cohesive and supported by well-aligned offerings.

Manage resources effectively to ensure all initiatives are delivered on time and in full (OTIF) and meet strategic goals.

Partner with distribution and customer success teams to ensure a seamless onboarding and enhanced advisor experience.

Identify and address risks and dependencies, proactively resolving issues to keep initiatives on track.
_Operational Excellence_
Lead Agile operations for growth initiatives, including sprint planning, backlog management, and daily standups.

Facilitate Agile ceremonies such as retrospectives, reviews, and refinement meetings to drive continuous improvement and team alignment.

Collaborate with the Digital Delivery and cross-functional teams to ensure seamless integration of initiatives and alignment with broader business goals.

Monitor sprint progress, resolve blockers, and ensure on-time and in-full (OTIF) delivery of tasks and initiatives.

Maintain and prioritize the backlog, ensuring it reflects strategic priorities and delivers business value.

Drive a culture of continuous learning and improvement, encouraging feedback and innovation.
_Process Building and Optimization_
Design and implement scalable processes to support Agile delivery and GTM execution, ensuring consistency and efficiency.

Continuously assess and optimize workflows, removing inefficiencies and introducing best practices.

Leverage technology, including existing AI capabilities to automate workflows, streamline operations, and drive efficiency for the team.

Establish clear roles, responsibilities, and workflows to enhance collaboration and accountability across teams.

Drive process innovation by identifying gaps and opportunities to improve delivery speed, quality, and impact.
_Collaboration & Stakeholder Engagement_
Partner closely with internal stakeholders to align on priorities, gather input,



and drive buy-in for initiatives.

Foster strong relationships with cross-functional teams to ensure alignment and integration of efforts.

Act as a bridge between strategic planning and operational execution, ensuring explicit communication and alignment of objectives.
**Required Qualifications:**
6+ years of experience in GTM strategies and execution, ideally within a growth-focused environment.

Bachelor's degree in Business, Marketing, or a related field; advanced degree preferred.

Strong verbal and written communication skills, with the ability to clearly articulate priorities and updates to stakeholders.

Experience in building and optimizing processes, with a track record of leveraging technology and AI to enhance efficiency.

Proficiency in CRM (e.g., Salesforce), marketing analytics, data visualization tools; experience managing high-touch customer engagement and agency relationships.

Demonstrated ability to manage the end-to-end and complex delivery of growth initiatives.

Experience in leading Agile operations, including sprint planning, backlog management, and cross-functional collaboration.
**_When you join our team:_**
We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we'll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor.

Para obtener más información acerca de nosotros, visite
http://www.manulife.com .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad.

Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas.

Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual,



características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo.

Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud.

Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a
[email protected] .
**Referenced Salary Location**
Waterloo, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$85,300.00 CAD - $135,300.00 CAD
Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual.

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación.

Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a
[email protected]
para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar.

También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.

Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

Si se está postulando para este puesto en los EE. UU., póngase en contacto con
[email protected]
para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Manager, Strategic Marketing, Manulife Bank (Toronto)
🏢 Manulife
📍 Toronto