- Prospecting: Identify potential leads through cold calling, email outreach, social media, and networking events. Think of this as finding hidden opportunities in a crowd and reaching out to start meaningful conversations.
- Lead Generation: Present the company’s value proposition effectively, turning initial interest into viable business opportunities. Your goal is to spark curiosity and show how the product or service can address a prospect's pain points.
- Lead Qualification: Using BANT (Budget, Authority, Need, Timeline), assess whether leads align with the company’s offerings. This ensures you prioritize those most likely to convert into sales.
- Appointment Setting: Organize meetings or product demos with qualified leads for the sales team to further discuss their needs. You're essentially laying the groundwork for the sales team to close deals.
- Follow-up: Maintain consistent communication to nurture leads and keep them progressing through the sales funnel. Timely follow-ups are key to building trust and keeping prospects engaged.
- CRM Management: Use CRM tools (Salesforce, Salesloft) to document interactions,
update lead status, and track engagement. Accurate record-keeping ensures no lead is overlooked.
- Collaboration: Partner with the sales team to refine lead generation strategies and provide feedback on lead quality and campaign results. Teamwork is essential to align efforts and optimize outcomes.
- Continuous Learning: Stay informed about industry trends, competitor offerings, and new sales techniques. Constant learning helps you stay ahead in an evolving landscape.
Requirements:
- Has at least 7 months of experience as a Business Development Representative or Sales Development Representative.
- Strong verbal and written communication skills, with the ability to clearly articulate the company’s value proposition.
- Ability to build rapport and establish trust quickly with prospects. Think of yourself as the bridge between potential clients and the sales team.
- Goal-oriented with excellent organizational skills to manage multiple leads effectively.
- Familiarity with CRM software (Salesforce, Salesloft).
Seniority level
- Entry level
Employment type
- Full time
Job function
- Sales and Business Development
Industries
- Software Development
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📌 Business Development Representative (Toronto)
🏢 PowerHouse
📍 Toronto
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