Take the helm as Director of Analytics and Media Strategy at RBCx in Toronto. This pivotal role emphasizes a data-driven approach to marketing across various digital platforms while requiring in office presence 3-4 days per week.

You will play a key role in shaping and driving media strategies at RBCx, with a focus on measurement and optimization. Your expertise will guide the establishment of data pipelines, budget allocation based on measurable outcomes, and the implementation of advanced experimentation methodologies. Collaboration with cross-functional teams will amplify your impact.

Key Responsibilities:



• Lead marketing effectiveness measurement across digital channels • Build a comprehensive data infrastructure strategy • Formulate actionable frameworks for capital deployment • Drive continuous testing initiatives to enhance conversion rates • Mentor a performance-oriented team of analysts

Requirements: • 8–12 years in marketing analytics or media • Proficient with SQL, Python, and tag management systems • Experienced in large-scale media management • Strong capabilities in experimental design • Familiarity with AI/ML tools in marketing applications

Enhance RBCx's marketing initiatives through strategic leadership in analytics and media. #J-18808-Ljbffr

📌 Director of Analytics and Media Strategy at RBC (Winnipeg)
🏢 RBC
📍 Winnipeg