Lead Hootsuite's global demand generation initiatives as a Senior Manager. Drive integrated programs and optimize demand creation across diverse markets, enhancing pipeline success.

This is a hands-on senior role focused on developing multiple demand generation strategies tailored for Enterprise and Mid-Market audiences across regions. You will work closely with sales, RevOps, and product teams, translating insights into impactful marketing strategies. The position requires balancing new demand creation with re-engagement and pipeline acceleration efforts.

Key Responsibilities:



• Develop integrated demand generation programs across multiple channels • Identify and address gaps in funnel progression • Utilize account intelligence for targeted marketing campaigns • Partner with sales to evolve account-based marketing strategies • Manage co-branded content and partner-led initiatives

Requirements: • Extensive B2B SaaS demand generation experience • Proven track record in integrated marketing programs • Robust analytical and decision-making skills • Hands-on experience with account-based marketing • Familiarity with platforms like 6sense or similar

Drive Hootsuite’s demand generation success through strategic planning and impactful execution. #J-18808-Ljbffr

📌 Senior Demand Generation Manager at Hootsuite (Toronto)
🏢 Hootsuite
📍 Toronto