Vice President, Global Marketing

About the Company

Top-tier product manufacturer

Industry

Entertainment

Type

Privately Held

Founded

1980

Employees

501-1000

Categories

- Industrials & Manufacturing
- Amusement
- Recreation
- Film
- Consulting & Professional Services
- Entertainment & Recreation
- Amusement Parks and Attractions

Specialties

- conceptual design & master planning
- engineering
- manufacturing
- project management & installation
- theming
- design services
- after sales & maintenance
- and technology

About the Role

The Company is seeking a Vice President, Global Marketing to lead and shape the marketing strategy for its diverse portfolio of brands and products. The successful candidate will be responsible for driving brand positioning, compelling storytelling, and market leadership, with a strong focus on customer engagement and measurable business growth.

This role requires a strategic thinker with a proven track record in B2B or design/experience-led businesses, capable of balancing brand building with demand generation. The Vice President will also be tasked with leading a high-performing global marketing team,



fostering a culture of collaboration, and ensuring that marketing initiatives are aligned with commercial priorities and growth objectives.

Candidates for the Vice President, Global Marketing position at the company should have a Bachelor's degree in a related field, with an MBA being an asset, and at least 12-15 years of progressive marketing experience. Essential qualifications include a strong background in brand, demand generation, digital, and go-to-market strategy, as well as experience in managing multi-brand portfolios and global markets.

The role demands a leader with excellent communication, storytelling, and influencing skills, who is adept at using data and analytics to drive decision-making and improve performance. The ideal candidate will be a champion of modern, data-driven marketing practices, and will have a proven ability to build and retain high-performing teams in a rapid-paced, entrepreneurial environment.

Hiring Manager Title

Chief Executive Officer

Functions

- Marketing

📌 Vice President, Global Marketing (Richmond)
🏢 Important Group
📍 Richmond