Elevate your career as a CRM Lifecycle Marketing Manager for iGaming at Pure Casino. This role focuses on executing optimized campaigns for player engagement, utilizing data-driven strategies across multiple platforms.

As a full time member of the team, you will oversee the development and execution of CRM strategies across both casino and sportsbook products. Your hands-on experience with Optimove will be critical in segmenting audience touchpoints effectively.

You'll collaborate with various teams to enhance player experiences and support marketing initiatives through well-structured campaigns.

Key Responsibilities:

- Implement lifecycle marketing strategies for player journeys
- Manage CRM campaign execution from strategy to reporting
- Collaborate with cross-functional teams for campaign alignment




- Optimize messaging and compliance across channels
- Monitor and evaluate player engagement trends and metrics

Requirements:

- 3-5+ years in CRM or lifecycle marketing in regulated environments
- Direct experience with Optimove or similar marketing platforms
- Understanding of promotional mechanics and player engagement
- Strong analytical skills and proficiency in reporting
- Detail-oriented with excellent communication skills

Enhance player experiences through strategic CRM initiatives at Pure Casino and make a meaningful impact in the iGaming sector.

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📌 CRM Lifecycle Marketing Manager - iGaming (Edmonton)
🏢 Pure Canadian Gaming
📍 Edmonton