Description Commercial Strategy Define and execute the national sales strategy aligned with enterprise revenue goals Identify new business opportunities, partnerships, and underdeveloped markets Contribute to long-range planning with executive leadership, including expansion initiatives Revenue Performance Lead growth across all key segments including corporate, group, meetings and events, government, entertainment, transportation crew, and wholesale / FIT Analyze market trends, competitive activity, and demand patterns to guide strategy Own forecasting, KPIs, sales budgets, and overall revenue performance Lead account segmentation and prioritization strategy Leadership & Team Development Lead and develop a geographically distributed national sales organization Partner closely with regional sales leadership to ensure alignment across all markets Establish explicit performance standards, accountability structures, and operating rhythms Support compensation planning, incentive design, and performance management frameworks Strengthen succession planning and leadership development within the sales function Client & Partner Relationships Build and maintain senior-level relationships with major corporate clients, travel partners, sourcing organizations, and industry stakeholders Lead negotiation of strategic agreements and key commercial contracts Represent the organization at key industry events, trade shows, and client forums Cross-Functional Integration Partner with Marketing, Revenue Management, and Operations to ensure commercial alignment Support new openings, repositioning strategies, and portfolio growth initiatives Ensure consistency in brand delivery and customer experience across all channels Analytics & Reporting Deliver clear,



consistent reporting on sales performance to executive leadership Drive CRM discipline, pipeline visibility, and conversion tracking across teams Leverage sales analytics and insights to refine strategy and execution Embed stronger adoption of sales tools and technology across the organization Success Measures Sustained, profitable revenue growth across priority segments Increased market share and stronger account penetration Improved pipeline visibility, forecasting accuracy, and conversion performance Stronger sales discipline and operating rhythm across all levels Development of a high-performing, accountable national sales team and future leaders Requirements Bachelors degree in Business, Hospitality, or related field; MBA considered an asset 10+ years of progressive hotel sales leadership experience Proven success driving revenue across multi-property or multi-market environments Strong understanding of hotel distribution, segmentation, and revenue management principles Experience leading large, dispersed sales teams High proficiency with CRM systems and commercial analytics tools Strong executive presence with advanced negotiation and communication skills Core Competencies Strategic thinking with strong execution discipline Commercial and financial acumen Leadership and talent development capability Relationship building and stakeholder influence Market awareness and adaptability Results-oriented mindset with strong accountability standards Corporate Culture Competitive executive compensation package with performance-based incentive Comprehensive health, dental, and vision coverage Travel privileges and hospitality discounts RRSP matching program Life and disability insurance coverage

📌 Vice President of Sales - Hotel (Vancouver)
🏢 JRoss Recruiters
📍 Vancouver