Drive Falcon Electric's growth as the B2B Demand Generation Leader focused on innovative pipeline strategies. This AI-native role combines technical expertise with marketing to enhance revenue generation. In this role at Falcon Electric, you will transform how demand generation operates by fostering an AI-driven approach to lead cultivation.

The B2B Demand Generation Leader will oversee the design and execution of account-based marketing strategies, ensuring the sales teams have prioritized, quote-ready opportunities. Your deep understanding of the buying signals will guide marketing efforts to effectively position Falcon as the go-to authority in harsh-setting power solutions. Key Responsibilities:

- Develop and oversee an effective lead-generation engine
- Leverage buying-signal data for targeted marketing programs




- Automate workflows to enhance research and outreach efficiency
- Provide sales teams with strategic insights and training materials
- Optimize content visibility through direct AI marketing initiatives Requirements:
- 5+ years in demand generation with measurable sales contribution
- Hands-on experience using AI for marketing workflows
- Familiarity with account-based marketing methodologies
- Proficient in CRM and marketing automation platforms
- Experience targeting technical markets Become a vital part of Falcon's mission by driving impactful demand generation strategies.

📌 B Demand Generation Leader at Falcon Electric (Mississauga)
🏢 Avnan Electro
📍 Mississauga