Role Description The Brand Director role is a full-time remote position responsible for shaping and leading the brand strategy for Hardened Fintech across all channels. This role oversees brand positioning, messaging, and visual identity, ensuring consistency and alignment with the company’s focus on hardened fintech, blockchain solutions, and high-security ICO consultancy.

Day-to-day tasks include developing and refining brand guidelines, leading brand and marketing campaigns, coordinating with consulting, technical, and business development teams, and managing external agencies or partners.

The Brand

Director will analyze market trends, competitor positioning, and audience insights to inform brand decisions and optimize communication strategies. This role also involves creating thought leadership narratives, supporting online media and content initiatives, and safeguarding the brand’s reputation in a rapidly evolving fintech and crypto environment.

Qualifications

- Demonstrated expertise in Brand Strategy and Brand Management, with the ability to define and evolve a distinctive brand in fintech, blockchain, or technology-driven sectors.
- Strong Brand Marketing capabilities,



including planning and executing integrated campaigns, managing brand messaging across digital channels, and measuring impact on awareness and engagement.
- Proficiency in Market Planning and Market Research to identify target segments, understand stakeholder needs (e.g., VC, investors, crypto communities), and inform data-driven brand decisions.
- Experience leading cross-functional brand initiatives, collaborating with marketing, product, and executive teams, and managing external creative or media partners.
- Excellent written and verbal communication skills, with the ability to craft clear, compelling narratives about complex topics such as ICOs, tokenomics, and blockchain security.
- Background in fintech, blockchain, cryptocurrency, or financial services is highly beneficial; familiarity with regulatory and security considerations is a plus.
- Proven track record in work from home environments, with strong organizational skills and the ability to manage multiple projects and deadlines independently.
- Bachelor’s degree in Marketing, Communications, Business, or a related

📌 Brand Director (Kitchener)
🏢 Prime Bank FinTech
📍 Kitchener