Magnet is helping our client, an emerging CPG organization in the Confectionery space, look for a Brand Manager to join their team and work out of their Mississauga HQ.

The Brand Manager is responsible for driving the growth, profitability, and overall success of the assigned brands/categories within the organization. Acting with a General Manager mindset, this individual will lead the development and execution of strategic brand initiatives while maintaining accountability for business performance and brand health. This role requires a strong understanding of consumer insights, market trends, and competitive dynamics to develop innovative strategies that drive both short-term results and long-term brand equity.

Responsibilities:

- Business & Financial Accountability - Support the development and execution of annual brand plans while helping drive revenue growth, profitability, and overall brand performance through budget management, ROI tracking, and post analysis of key initiatives
- Consumer & Market Leadership – Leverage consumer insights, market trends, competitive intelligence, and performance data to identify growth opportunities and support data driven brand recommendations and positioning strategies
- Brand Strategy & Planning – Contribute to the development and execution of brand strategies, annual marketing plans, and long-term growth roadmaps while ensuring alignment across innovation, communication and commercialization initiatives
- Digital & social media – Support the execution of digital and social media strategies across consumer and retailer facing platforms,



including content development, campaign management, influencer partnerships, and performance optimization
- Innovation & Portfolio Management – Assist in identifying innovation opportunities and managing new product development initiatives from concept through commercialization, while supporting overall portfolio and product lifecycle management
- Marketing Execution & Communication – Support integrated marketing campaigns and communication initiatives by developing effective briefs, messaging frameworks, and creative assets that strengthen brand equity and drive commercial impact
- Commercial & Cross Functional Leadership – Partner cross-functionally with Sales, Supply Chain, Design, Agencies and external partners to support commercialization, launch execution, retailer engagement, and consistent brand communication across all touchpoints
- Measurement & Performance Management – Track and analyze key business and brand KPI’s, providing actionable insights and post-analysis recommendations to continuously optimize future strategies, campaigns and overall business performance

Qualifications

- 5 Years of CPG Brand Management experience (food ideal)
- Strong strategic thinking and problem-solving skills
- Proven ownership of initiatives end-to-end
- Strong project management skills
- Exposure to financials, P&L; and budgets
- Comfortable with ambiguity and competing priorities
- Transparent communicator: concise, persuasive, fact based
- Takes ownership and accountability and acts with a growth mindset and collaborative style

📌 Brand Manager (Mississauga)
🏢 Magnet Search Group
📍 Mississauga