Enhance customer relationships at Couche-Tard/Circle K by managing their customer journey strategies. This important role will focus on CRM and optimizing the Circle K App for better user experiences. As the Customer Experience Manager, reporting to the Director of Marketing, you will design and map customer journeys across email, SMS, and app channels.
You will closely collaborate with various teams to align marketing communications and develop effective strategies aimed at customer loyalty and engagement. Key Responsibilities:
- Design CRM strategies with clear messaging frameworks
- Implement customer journeys that enhance user engagement
- Collaborate with the CRM Activation team on campaigns
- Monitor and improve campaign effectiveness
- Drive automation enhancements within CRM Requirements:
- Degree in Marketing or Business Administration
- 4-6 years in lifecycle marketing or CRM
- Experience managing customer journeys in digital marketing
- Familiarity with loyalty programs is beneficial
- Knowledge of Infobip and Canadian privacy laws Drive creative customer engagement solutions and take charge of the customer journey at Circle K!
📌 Circle K Customer Experience Manager (Calgary)
🏢 Circle K
📍 Calgary
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