Hamilton Sports Group Coordinator, Digital Marketing Location: | Hamilton, Ontario Team(s): | Tiger-Cats and Forge FC Direct Manager: | Manager, Digital & Consumer Marketing Start Date: | Immediate Length: | Full-Time / Permanent About Hamilton Sports Group Hamilton Sports Group (HSG) is a leading sport and entertainment organization that owns and operates the Hamilton Tiger-Cats and Forge FC. Based in Hamilton, Ontario, HSG is recognized nationally for delivering world-class sporting events and live entertainment experiences, including Grey Cups, international soccer matches, major concerts, and large-scale community events. With a football history dating back to 1869, the Hamilton Tiger-Cats are one of the most storied franchises in the Canadian Football League, known for competitive excellence and deep community roots.

Forge FC, a four-time Canadian Premier League champion, represents the highest standard of professional soccer in Canada. Together, Hamilton Sports Group is committed to building strong brands, growing passionate fan communities, and elevating Canadian sport on and off the field.

Position Summary The Digital Marketing Coordinator will work closely with the Manager of Digital and Consumer Marketing as well as the Senior Director of Brand and Consumer Marketing to implement our brand and consumer marketing strategy, developing, executing, and reporting on web, email, and ad campaigns, while supporting various other marketing initiatives. This role is instrumental in helping drive fan engagement, ticket sales, merchandise sales, and overall brand awareness for both the Tiger-Cats and Forge FC.

Key Responsibilities Build and deploy email campaigns





Design and update websites and create landing pages

Manage paid advertising campaigns

Track and report on email and advertising campaign performance

Generate leads and drive demand for events and products

Manage first-party data

Build segmented audiences

Build reports and dashboards

Copywriting

Other duties and responsibilities as assigned Preferred Qualifications Passion for sports, media, and marketing

Proficiency using email marketing tools

Experience with Meta advertising

Proficiency with content management systems and experience building webpages

Familiarity with Google Analytics

Experience with Salesforce Sales Cloud, Salesforce Marketing Cloud Account Engagement, or Braze is an asset

Knowledge of the Canadian sports landscape, particularly the CFL and Canadian Premier League, is an asset Qualifications Bachelor's degree

1-3 years of experience in a marketing or digital marketing role

Required experience with Adobe Creative Suite, including proficiency in Adobe Illustrator

Detail-oriented with excellent project management and organizational skills

Very robust written communication skills

Strategic thinking and problem-solving skills

Knowledge of digital marketing fundamentals

Collaborative and proactive approach

Ability to work in a fast-paced, deadline-driven environment

Ability to work an event-based schedule that includes nights, weekends, and extended hours Compensation $40,000 to $45,000 Application Process To be considered for this opportunity, please apply via TeamWork Online and provide a cover letter with your application. Please note we will only contact applicants who are selected for an interview.

Please note: Hamilton Sports Group does not use AI to screen candidates.

📌 Coordinator, Digital Marketing (Canada)
🏢 Hamilton Tiger-Cats Football Club
📍 Canada