We run growth for US DTC brands (menswear, apparel, food) and we're hiring the person who decides what our ads say.|
Not a media buyer. Not a designer.
The ideas layer: you look at a product and see twelve angles, you know which awareness level each one targets, and you can write a hook matrix before lunch. You'll own the monthly concept slates for two brands, write hooks and ad copy that actually convert, frame offers, and brief our designer and editor so tightly they never have to guess. Your concepts get produced fast (we're an AI-native shop with a real production pipeline) and tested weekly, so you'll see performance data on your ideas within days, not quarters.
You should have: real DTC ad experience where you can point at winners you conceived, fluency in direct response mechanics (angles, awareness levels, offer framing, why a hook works), sharp instincts for what's funny and scroll-stopping, and strong written English. You use AI tools daily and have opinions about where they're helpful and where they're not.
This is a fully remote, contract position paying up to $25 USD per hour for not less than 15 hours of work per week with an opportunity to grow into a full time role as the firm grows.