Digital Marketing Specialist - Social Media & Content Rank 4 Scarborough, ON (Hybrid) Deadline: This posting will close by August 6, 2026 at 11:59 PM EST. The anticipated annual base salary for this position is $79,400 - $104,300. The offered salary will be based on the candidate’s experience, knowledge, skills and qualifications, as well as internal equity considerations.

Toyota Canada

Inc. (TCI) currently has an exciting opportunity for a social media champion to join our Marketing team. This is a full-time prospect that reports to the Manager of Digital Marketing. The selected candidate will be the subject matter expert for social media & content within TCI.

They will manage the day-to-day social activities (content & media) of both Toyota & Lexus across all social platforms. They will also be responsible for managing content creation for the Toyota.ca blog. What We’ll Bring Company & Culture A hybrid work environment A work environment built on teamwork, flexibility and respect

Professional growth and development programs to help advance your career A focus on respect for people and continuous improvement

Summer Hours – condensed work week during the summer Benefits Competitive compensation package including bonus

Extended health care and dental perks effective immediately

Company pension plan with additional employer contributions

Associate vehicle discount program

Reimbursement programs (tuition & fitness)

Paid holiday shutdown and competitive paid time off benefits

Sabbatical leave program What You’ll Be Doing Day to day lead for social media management and content development for Toyota & Lexus. Work closely with Digital Manager to build strategy, and execute social and content initiatives that will support key product launches, sales objectives and retention objectives

Develop Social Media strategy and lead the charge in execution of social media management

Manage, monitor, create and execute campaigns across social media platforms such as Meta, Facebook, Instagram, Snapchat, TikTok & YouTube.



Delegate roles amongst team to provide engaging content with a strong brand voice for social media channels and synergy among all platforms

Understand social metrics using tools such as Falcon and Sysomos Measure and analyze campaign metrics with the goal of adjusting tactics to optimize traffic, conversion rates and overall performance

Manage analytics, reporting and dashboards to maximize the social experience for all customers; leverage insight to identify opportunities for improvement and rationale for business decision making

Provide engaging content with a strong brand voice for social media channels and execute daily posts staying current on what’s trending online and what people are talking about

Be an expert in digital communication and social media subject matter expert by staying abreast of and maintaining a deep knowledge of social media trends, strategies, platforms, tools, best practices, etc., helping define future strategies and what’s next for the brand

Work with agencies, vendors and TCI marketing teams to develop monthly content calendar for all social media platforms

Contribute with creative ideas on how to leverage social media to help achieve business and communications objectives What You’ll Bring College Diploma or University Degree preferably in Marketing or related discipline

Minimum 4 years of relevant work experience

Knowledge and understanding of current and emerging digital/social media platforms is required Excellent written and oral communication skills

Strong interpersonal and presentation skills

Demonstrated project leadership experience, with strong organizational and negotiating skills





Ability to work across the organization to build alignment and consensus on key initiatives

Detail-orientation and ability to multitask efficiently

Self-motivated with ability to start and complete projects with limited to no supervision

Proven ability to initiate & improve work processes to increase efficiency

Commitment to delivering exceptional customer experiences About Us Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles.

Toyota

Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us

Apart? A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

What You Should Know

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation. Please note TCI may use AI-powered tools to assist us with initial screening and assessment.

Talent Acquisition

Specialists always review all applications and Hiring Managers always make final hiring decisions throughout the selection process. #IND1

📌 Digital Marketing Specialist - Social Media & Content (Toronto)
🏢 Toyota Canada
📍 Toronto