Join Loblaw Digital as a Senior Manager and lead digital health lifecycle initiatives on a 12-month contract. Shape product marketing strategies to enhance user experiences across Shoppers Drug Mart and PC Health. In this role, you will be accountable for lifecycle marketing, building strategies focused on acquisition, retention, and customer engagement.

Reporting to the Senior Director, Digital Health, you will partner with various teams including CRM and Analytics to translate product roadmaps into effective campaigns. Your blend of strategic thinking and hands-on execution will be key in driving impactful marketing efforts. Key Responsibilities:

- Guide end-to-end lifecycle strategy and execution
- Optimize customer journeys across multiple channels




- Prioritize lifecycle opportunities using performance data
- Lead marketing for recent digital health product launches
- Ensure effective cross-collaboration on campaigns

Requirements:

- 5–8 years of relevant marketing experience
- Solid understanding of lifecycle and CRM principles
- Proven experience in launching digital health products
- Exceptional storytelling and communication skills
- Ability to handle multiple projects and stakeholders

Fuel innovative digital health campaigns that reach and assist millions of Canadians.

📌 Digital Health Lifecycle Marketing Leader (Toronto)
🏢 Loblaw Companies
📍 Toronto