Take the helm as Director of Analytics and Media Strategy at RBCx in Toronto. This pivotal role emphasizes a data-driven approach to marketing across various digital platforms while requiring on-site presence 3-4 days per week. You will play a key role in shaping and driving media strategies at RBCx, with a focus on measurement and optimization.

Your expertise will guide the establishment of data pipelines, budget allocation based on measurable outcomes, and the implementation of advanced experimentation methodologies. Collaboration with cross-functional teams will amplify your impact. Key Responsibilities:

- Lead marketing effectiveness measurement across digital channels
- Build a comprehensive data infrastructure strategy




- Formulate actionable frameworks for capital deployment
- Drive continuous testing initiatives to enhance conversion rates
- Mentor a performance-oriented team of analysts Requirements:
- 8–12 years in marketing analytics or media
- Proficient with SQL, Python, and tag management systems
- Experienced in large-scale media management
- Robust capabilities in experimental design
- Familiarity with AI/ML tools in marketing applications Enhance RBCx's marketing initiatives through strategic leadership in analytics and media.

📌 Director of Analytics and Media Strategy at RBC (Canada)
🏢 RBC
📍 Canada