JOB SUMMARY The Director of Sales leads enterprise sales strategy across the Radisson Plaza Hotel, Kalamazoo Event Center, and related business units, driving revenue growth, market share, and long-term customer value. This role serves as a strategic demand generator and cross-functional leader, ensuring a seamless customer journey from initial inquiry through post-event loyalty.

This leader will build and develop a high-performing, data-driven sales team aligned with Greenleaf Hospitality Group’s vision to be the Host of Kalamazoo through exceptional hospitality, dining, sports, and entertainment.

Essential Job Results Revenue & Sales Strategy

- Drive total revenue across rooms, events, F&B;, and ancillary streams
- Develop and execute sales strategies based on market trends and competitive positioning
- Identify new revenue opportunities through cross-selling and bundled experiences
- Partner with Revenue Management on pricing, inventory, and demand strategies
- Own performance metrics including revenue, ADR, RevPAR, and conversion rates

Market Positioning & Business Development

- Lead segmentation strategy across corporate, SMERF, sports, association, and social markets
- Maintain solid awareness of market trends and demand drivers
- Translate insights into actionable sales plans and account strategies
- Build partnerships to strengthen market presence and demand generation

Customer Experience & Relationship Management

- Ensure a seamless, end-to-end customer experience
- Drive retention and long-term client relationships
- Align Sales, Event Services, and Operations for consistent execution
- Foster a culture focused on delivering exceptional guest experiences





Team Leadership & Culture

- Recruit, develop, and lead a high-performing sales team
- Establish clear goals, accountability, and performance expectations
- Coach team members on strategic selling and relationship management
- Promote a culture of ownership, collaboration, and continuous improvement

Data, Systems & Performance

- Ensure effective use of CRM systems (e.g., Delphi) for pipeline and reporting
- Use data and analytics to improve forecasting, conversion, and productivity
- Monitor trends to inform strategy and decision-making

Cross-Functional Collaboration

- Partner with Revenue Management, Marketing, Operations, and Finance
- Align on goals, messaging, and execution across the organization
- Contribute to enterprise strategy and business planning

Financial Planning & Accountability

- Lead sales planning, budgeting, and forecasting
- Monitor performance and adjust strategies as needed
- Manage expenses in alignment with revenue goals

What You Need For This Position

- Bachelor’s degree in Hospitality, Business, Sales, or related field preferred
- 5+ years of progressive sales leadership in hospitality
- Proven success driving group and event revenue
- Experience with CRM/PMS systems (e.g., Delphi, Opera)
- Strategic thinker with strong execution skills
- Financial and analytical acumen
- Strong communicator and relationship builder
- High emotional intelligence and collaborative mindset
- Results-driven with a sense of urgency and accountability
- Flexible schedule including evenings, weekends, and holidays
- Active, on-property and external sales presence
- Ability to lift up to 40 lbs and remain active for extended periods

📌 Director of Sales (Radisson)
🏢 Zazios
📍 Radisson